Aero India 2023: For the marketing of its fighter jet in India, the Swedish company Saab Aero is encouraging the common people to sit in the cockpit and take pictures and selfies. In the ongoing Aero India Show (13-17 February) in Bengaluru, the Saab company has arrived with its Gripen fighter jet. The Gripen has been displayed in a static display in an open space.
Sweden’s Saab company has brought its Gripen fighter aircraft to Yelahanka Air Base and is allowing anyone to take photos and selfies while sitting in the cockpit in a static display. It is rare that common people are allowed to sit in the cockpit. Otherwise, apart from the pilot and engineer, no one else is allowed in the cockpit.
Why did Saab company come?
Saab company wants to participate in the tender process of 114 MFRA project of Indian Air Force, that is why it has reached Aero India for marketing. Saab had also tied up with Adani Group a few years ago, but the MoU was canceled in 2019.
People queue up for selfie & pix in cockpit of #Swedish fighter jet #Gripen as @Saab happily allow them in what can be called a nice ‘marketing’ gesture. #AeroIndiaShow2023 pic.twitter.com/ZUlv9h1QcN
тАФ Neeraj Rajput (@neeraj_rajput) February 14, 2023
What did Saab company say?
Marketing head of Saab company, Richard Smith told in a special conversation with ABP News that his company is looking for a good partner in India. Describing the Gripen as a very strong aircraft, he confirmed that Saab will participate in the tender process for the MFRA project.
Gripen is a single engine fighter aircraft operated by the Swedish Air Force. Apart from this, the air forces of countries like Brazil and South Africa also operate Gripen.
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